
We spoke with Kylie Platt founder of
and the little dog laughed. Kylie is living and working out of Hong Kong and we asked her to tell us more about her designs, inspirations and visions for the future. Here is what she had to say -
JJM: What made you start your own label?
Kylie: Designing and creating things have been my passion ever since I was allowed to use my grandmother’s sewing machine. It seemed a natural progression to combine my love of design with my desire to own my own label. The added benefit of being able to travel and meet interesting people has been a fantastic bonus.
JJM: How do you find the rag trade in Hong Kong? Are there great differences from Australia?
Kylie: Hong Kong is a fantastic city to live in, it has a continual buzz to it. There is a definite ‘can do’ attitude. There are great markets and in particular an amazing fabric and accessories market that I find myself spending hours in, sourcing ideas and fabrics for my range. No matter how many times I go there I continuously discover new things. I have brought my eldest daughter along a couple of times and she loves getting into all the beads, ribbons and fabrics and has even started making friends with some of the shop owners. Of course being close to China also has its advantages. I frequently travel to central China, in Jiangsu to visit Sunny who helps to oversee the home knitters for my hand knitted toys. I would find this a lot harder to do if I was living in Australia and would not have the personal contact that I currently have with my suppliers. I believe that Australian designers have a very unique and fresh approach to design, along with being practical. There has been some amazing design come out of Australia in the last ten or so years which has made a mark on the rest of the world, not just in children’s fashion but in adults as well. I think this is partly due to the lifestyle, diverse cultural influences, climate and the geography which makes Australia so unique.
JJM: What have been your influences?
Kylie: I have always loved the shabby chic vintage look. When I was younger I spent a lot of time in my Grandma’s back room looking through all her old fabric, wool and ribbons, constantly sewing and knitting clothes for my dolls and teddies. Once I started having my own children, it became a natural continuation of this, but his time the dolls were larger and they move (a lot!) This is partly the reason why I wanted to design a range that is fresh and contemporary, that can be worn to bed or on a big day out shopping with mum, but also brings you back to your own childhood. Ask anyone about their past and it is generally the simple things that people seem to remember. In today’s world of mass produced and throw away goods, it is important to have things around us that connect us to our past,and will hopefully be around when our children are adults. Things that create good lasting memories for our children. For me, clothing for babies, especially for the under twos, needs to be extremely comfortable, allowing lots of room for growth and movement. Which is why our entire range is in stretch fabric that has a ‘memory’. No matter how many times it is washed, it still retains its shape. I have also indulged my love of fabrics in this current range, combining different mediums, wool and fabric; stretch and floral cottons, adding different layers to a piece that would otherwise be one dimensional.
JJM: Where do you see yourself in 5 years?
Kylie: I love designing and creating new things, so basically I want to be continuing to create, whilst keeping true to the brand’s philosophy of vintage simplicity, style and comfort. The response so far to our launch in January has been fantastic and we are entering a very exciting phase of the brand’s development. Of course, to be considered a successful Australian childrenswear and accessories brand would be an added bonus! Watch out for muslin wraps with a fantastic shabby chic design (a must have addition for any Australian baby), and some new hand knitted toy designs in super soft mohair and cashmere! We would also love to give back to the communities in China that help to create our toys and clothes, so we are looking at a program to help buy books for children in some of the rural villages and communities. So watch out for more details on this shortly.