Monday, 10 November 2008

JOJO take on Bamboo Baby


JJM recently visited a trade fair and discovered this fabulous British label - Bamboo Baby and just as their name suggests, all their items are made from 100% cotton bamboo. We asked the ladies at BB to give us an insight into their inspirations and aspirations.

JJM: How long have you been designing and what is your background?

BB: Sophie and I are sisters and it has always been our dream to start a company together. Sophie studied fashion design at Kingston University and specialised in childrenswear in her final year. When she graduated - we started Bamboo Baby.


JJM: When did you first discover Bamboo as a working fabric?

BB: We chose bamboo as we knew from the beginning we wanted to have an eco clothing company and bamboo was something a bit different from organic cotton. Nobody else seemed to be using this fabric yet and it has so many great eco-credentials. It is organically grown (certified by OCIA) and being a grass - after it is cut - it regenerates without the need for replanting/reharvesting.


JJM: As a designer what are the main differences in working with Bamboo than conventional cotton?

BB: There really is not that much difference between bamboo and cotton - you can make jersey, denim, knitwear, fleece and it makes the softest of blankets plus super absorbent towels and robes. It can be washed in the same way that cotton can (but bamboo does shrink a lttle more than cotton). It can however be grown almost anywhere, on hillsides where nothing else can grow, it needs very little water, and produces a yield 10 times that what you get from cotton. It also takes in more carbon dioxide and gives out more oxygen than other plants and to top it off it makes a super soft fabric! We just fell in love with it.


JJM: What is the inspiration for your ranges?

BB: The Hot Chocolate collection is inspired by cold winter evenings sat in front of the fire with a lovely mug of Hot Chocolate! Its the first time we have had knitwear in our collection and we wanted a comfy and snuggly feel for winter whilst also keeping the colours very unisex.


JJM: Where do you hope to see Bamboo Baby heading in 5 years time?
BB: We would like to continue to grow by stocking more independent boutiques around the world, and expand the range to include clothing for children up to 10, outerwear, swim wear, sleep wear, more colours and more styles.


Chole and Sophie

Bamboo Baby

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